email@example.com (Dr. Jai Maharaj): Jun 14 12:32AM
New lessons in movie marketing
By G. Krishnakumar The Hindu Saturday, June 13, 2015
A simple behind-the-scenes video was used to popularise award-winning film Crime No. 89
Award-winning filmmaker Sudevan seems to be offering innovative lessons on marketing movies made on a shoe- string budget. He explored the potential of releasing a simple behind-the-scenes video on YouTube to popularize his film, Crime No. 89, before it reached the theatres of the Kerala State Film Development Corporation. The video shows Sudevan and friends chalking out their marketing plans on a paper, sitting in a dimly-lit room. They draw up several plans to create interest about the movie but finally end up deciding that mouth-to-mouth publicity is the best option, as they do not have much to invest in posters or advertising in print and visual media.
THE 'NEW GEN' MADNESS
Even seasoned filmmakers who publicly lambast the so- called 'new gen' themes seem to be running behind it on the sly.
No wonder, a wannabe screenplay writer had the shock of his life when one such filmmaker recently asked him to write 'new generation' dialogues for his forthcoming movie. The director, who had began his career as a scriptwriter, had no doubt that the storyline would appeal to the new generation, but needed the support of a youngster to churn out fitting dialogues.
Forget the stances they take in public, but more and more filmmakers seem to be rummaging for scripts, which they believe could instantaneously connect with the young audience.